What have I learned from my audience feedback?

In terms of audience feedback, initially, questionnaires were devised, for example the poll I created, asking the style of music video the audience preferred. Audience feedback is integral within the media industry, regarding film production as ultimately these will be the people viewing the product and therefore I made sure I obtained as much as possible during both research, planning, construction and evaluation stages. From the poll, I discovered that the audience preferred a performance based video, evidently a key aspect of my film. Had I not had this feedback, I may have opted for a different style of video and not pushed the idea of not having a narrative storyline for my music video.

During the production process, after each take we reviewed the clip, and showed different members of the public and the performers that are actually featured in the music video. This helped us gain knowledge of what an audience expect from a music video and the constructive criticism really helped us, as we could change or interpret the shots in a different way, making our final product the best it could possibly be. For example, we showed the dancers a section  of what we had just filmed of them performing, they really liked the shots but they thought it would be good for our music video if we shot them from a completely different angle/view, showing the audience reactions who were watching their show, as well as the dancers performance from a different, more interesting angle. Without this criticism, our music video would be very different as we would have just filmed them from a front view, therefore there would not be many contrasting and interesting shots of the dancers included in our video.

When the film was complete, I uploaded it to my YouTube account and subsequently linked this to my Facebook wall, where friends could view it. The feedback it got was extremely positive with lots of comments such as ‘amazing!’ and ‘fantastic work’ which made me confident that we had created a music video that our targeted audience are extremely interested in and impressed with. The fact these people actively decided to view my project supports the 'Uses and Gratifications' theory from Denis McQuail, suggesting that they chose to watch it for entertainment purposes, as a diversion (as Facebook is considered in itself) and to get intrinsic enjoyment which is primarily the purpose of music videos in order to promote the song.

Overall, from the audience feedback my music video received, I am confident that by following and challenging some of the conventions of a pop music video, that we have created a music video that targets specially to our chosen audience of teenagers and young people and that they have enjoyed to watch the upbeat and exciting video.