How effective is the combination of my main product and ancillary texts?

My extensive research and existing knowledge of DigiPaks and magazine adverts aided me in the production of my own texts, enabling me to create realistic, convincing products. Analysing conventions of ancillary products helped me realise how to manipulate the print narrative to ‘resolve the enigma’ – obviously being to promote the product and ultimately encourage audiences to purchase it. I attempted this for example, by offering key information in large bright coloured bold fonts to grab attention as well as combining popular online networking formats (facebook and twitter) as a method of synergy, as the audience is likely to use these sites and could therefore discover additional information about the artist.

My DigiPak and magazine advertisement poster are a very similar design, using images and colours from the actual music video. I wanted them all to relate in some way so it's a lot easier for the audience to recognise the ancillary products and link them to the music video, helping them to remember it and to hopefully buy the CD.

The images and colours I have used for my ancillary products are extremely bright, making them stand out on the shelf and hopefully help people to remember them. After researching into DigiPaks, I found that it is vital for your products to have a USP (unique selling point) as this will give my target audience a reason to invest and buy the product.

As well as grabbing the readers attention, it is extremely important to have vital information on the ancillary products, such as; release date, artist name, song titles, where to get it from etc. I have made sure that I have included these important things as without them, my target audience will not know where to get the song from and when, therefore no one will buy or download the song.

From the colours and images I chose to go on my ancillary products, they have helped to convey what the music video will be like, the genre of the song and video and hopefully will target the correct audience for my music video.

The text featured on my ancillary products is easy to digest, using simple but large, bold colourful font and elliptical sentences with the intention of sticking in the audience’s mind and is therefore effective as the audience is almost forced to gain a vast amount of information quickly without losing their attention.

All three products; the video, DigiPak and magazine poster, cohere due to the similar bright colours, bold text and abstract images, creating eye catching and exciting overall products and as a result I believe they form an effective marketing campaign.