BBFC Certification

Usually music videos do not specify a particular certification unless the material is particularly unsuitable and explicit. There have been cases where music videos have been given a certificate of 18 or even been banned in countries for extremely explicit content. For example, Rhianna’s video for S&M was restricted by YouTube and banned in eleven different countries. The song itself contains lyrics of a sexual nature, therefore inappropriate for people younger than 18 years of age. The media worked together to make sure, for example, if this song was played on the radio, certain words were to be bleeped out. Additionally, a ‘family-friendly’ video was aired on music channels, though only for 30 seconds as the real video is inappropriate for a potentially younger audience and is only accessible on Youtube for account holders over 18 years of age.

Regarding my own production, the song, lyrics and video is of a relatively light-hearted nature and contains no unsuitable content. According to the http://www.bbfc.co.uk/, I would categorise my video as being Universal as I believe all the content within my music video is suitable for all ages, whilst showing no disturbing images.

Suitable for all

It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.

http://www.bbfc.co.uk/classification/guidelines/u/

My music video could therefore be shown on music channels, such as Viva and 4Music any time of day to coincide with my potential target audience being teenagers and young people who enjoy Chris Brown's music.