From my research I found that the CD cover DigiPak should have a fairly simplistic design, but should include bright colours and abstract images so it stands out on the shelf. It should also include vital information such as; the Artist name, the song titles included in the CD, a bar code and the record company (name or logo). I felt if I included these specific details whilst making my CD cover, it should stand out on the shelf, it should give the right amount of information to the audience and most importantly, it should sell.
After researching into magazine posters advertising DigiPaks, I found that the poster has to include; release date, place of purchase, image that links to CD cover (either same image or image of the CD), artist name, record company and colours that make the poster stand out within the magazine. I found that it is vital to follow these main DigiPak advertisement conventions when creating a magazine article for the CD, as they should lead to a successful advertising and marketing campaign which will help to target and inform specific audiences about the CD and therefore hopefully sell the CD successfully. I would use my magazine advertisement in magazines that target my specific audience of teenagers and young people that love music, for example, girly magazines such as 'Heat' and a popular music magazine such as 'Q'.
I started off by watching through my music video and print screening shots that I thought would be suitable to use for my DigiPak and magazine advertisement poster. I then had to narrow these images down to the correct amount that would fit all sides of the DigiPak and for the main image on the poster.
I decided that the main image for the front of the DigiPak would be a certain shot we included in our music video, it was a huge poster that was in a tunnel on South bank. The poster was of many different faces in different squares, which I thought was absolutely perfect for showing the concept of our music video within the DigiPak and magazine advertisement. I also decided on a colour scheme before editing my chosen images, so then I could incorporate it in each ancillary product. I chose to use the colours; red, yellow and green, as they are similar to the Jamaican flag colours and this is where the dancers in our music video originate from. I also love this colour choice as they are extremely bright and contrasting colours, making the CD cover and poster stand out from other things.
Firstly, I edited the main image I wanted to use for the front cover of my DigiPak in the program 'Microsoft Word' as it had all the effects that I wanted to use for editing this image. I started off by changing the colour of each person in their individual square to either green, red or yellow, creating a pattern of what looked best as I went along. The contrast of the different people in different colours was really effective, but I also wanted to make this image look interesting and abstract. I did this by trying out different effects that were on Microsoft Word, until I found one that I thought looked really effective and interesting. I was very happy with how the editing of this main image turned out, it was brightly coloured and interestingly abstract..exactly what I wanted it to look like!
I then chose another one of my images to edit, I decided to have the image of a close up on one of the dancers face whilst he was drumming. I chose this image as I believe it really creates the atmosphere of what the music video is like and it also shows the audience who will be mainly featured in the music video, giving them an exciting insight into what they can watch. I started by uploading the image into the program 'Paint' as it had the correct editing tools for what I wanted to do with this image. I changed the image into black and white and then started to spray his Jamaican style hat with my chosen colours; red, green and yellow. I thought this looked really effective as it is a unique idea, and because I coloured it in roughly without precision, it gave the image a fun and abstract feel. Once this image had been edited, it fitted extremely well on the back cover of my DigiPak and the song titles could be placed by the side of the image, as though he is almost thinking of them.
The final image I decided to include on my DigiPak was the image of London, with the Big Ben and the river Thames in it. I thought this should be on my DigiPak on the middle cover, as the whole music video was filmed in London and I want the audience to recognise and appreciate this. I decided to mirror the image to make it look more abstract and interesting, then chose a 'grey sketch' effect, which makes the image look as though someone has sketched it in grey pencil. I thought this gave it a nice feel and made it yet again look abstract, I also felt it didn't have to fit in with the colour scheme as it would be on the inside of the CD cover and therefore it's purpose is not to stand out, but to inform the audience slightly, not necessarily with words.
Once I had transferred my edited images to the DigiPak template, I then had to add the essential things; bar code, artist name, song titles, copyright and production company. This finished off my DigiPak with a very professional look and followed the main conventions of a CD cover.
I was extremely happy with my final DigiPak as it is very colourful and abstract, making it stand out on the shelf, hopefully attracting my target audience.
I then moved onto the editing process of my poster, which I decided was going to have two of the same images as my DigiPak. This reassures me that the audience can easily relate the CD with the poster, making them remember it even more. The main image covering most of the poster is the same image, of the different people in squares, as the front cover of my CD case. I only edited it slightly more for the poster by changing the effects of different sections of the image to really abstract and contrasting images. These effects did all different things, one section was blurry, another was distorted, another was bold etc. They made a really effective and abstracting contrast which would make it stand out in a magazine and hopefully make people remember it.
I also added the edited image of the close up of the dancers face to the corner of the poster, in that section the background is white and this is where I put the important information; date of release, production company, song title, where to get the song from and Artist name. I decided to do this because I thought that this information needed to stand out from the rest of the poster and should be easy to read. I tried to put writing over the main image, but the black writing I wanted to use didn't show up well enough against the bright colours to use.
Once I had added this vital information, my poster was complete. I was happy with the end product as it would be sure to stand out with its bright colours and abstract images, whilst giving the audience the information they need to know.
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