Thursday, 29 September 2011

Genre research

The song we have decided to create and music video for is ''Beautiful People'' by Chris Brown. We have chosen this song as we feel it fits very well with the concept we are trying to create. We want to show our audience all the different people of London and to create a happy and joyful mood throughout the video, we believe this song compliments our ideas nicely. "Beautiful People" is a song by American recording artist Chris Brown. The song was released as the third single from Brown's fourth studio album F.A.M.E. on March 11, 2011. Musically, "Beautiful People" is uptempo song which draws from the genres of Electra house, dance hall and Euro pop, and contains influences of R&B. The song's lyrics revolve around Brown encouraging "everyone on the dance floor to keep their heads up and discover the beauty inside." An accompanying music video was released on March 22, 2011, and features personal footage of Brown's everyday life which we thought was important as in our music video we are trying to portray everyday life and people in London.






From my research into pop and hip-hop music videos, I have found that they are very bright and upbeat, appealing to a teenage audience, often including dancing and parties. Usually, the emotions throughout the video are upbeat, excitable and happy. Sophie and I fell in love with this song and genre as we like the fast paced dance rhythm, and felt we could do a lot with it.
One particular music video that gave us a lot of inspiration was ''Louder'' by DJ Fresh http://www.youtube.com/watch?v=eE-dwpWpscU as the song was extremely upbeat and the video is normal people roller-skating, skateboarding and dancing. We really want to show the performing side of London in our video and this example has really helped us understand camera angles and shots that we should include within our music video.

Music Conventions in Hip Hop videos

  • Locations tends to be a party, club fancy location
  • Use of alcohol
  • Recognised brands and clothing
  • Expensive cars and houses
  • Camera shots tend to long and establishing to show the money involved. Close ups to show the jewellery and assets of the artists.
  • Attractive women
  • Does not follow a storyline, only follows the genre
  • Artist(s) tend to be involved

Examples:


Music Conventions in Pop videos
  • Bright and colourful
  • Close ups to show the cheerful and upbeat emotions
  • Extreme close ups – these tend to show the purity and innocence in the personality of the artists
  • Aims at the teenage audience
  • Very upbeat

Examples:


Music conventions in Indie/Rock:

  • Tends to be black and white
  • The artist/band is shown throughout the video
  • Use of extreme close ups and long shots are popular
  • Dark locations
  • Fast paced
  • Some use of special effects

Examples:

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