The survey

For further research, I thought it was extremely important to conduct a survey to see what our target audience expect from a music video and what things they like and don't like, so we could take all the answers into consideration and make our music video the best it can possibly be for out target audience. This is the survey I created and handed out to 30 people aged 14-25:


1) What is your favourite genre for a music video?

• pop -14
• hip-hop -9
• indie/rock -1
• classic -0
• RnB -3
• rap -3
• western -0

2) What makes a music video interesting and enjoyable for you?

• story line -4
• song/artist -9
• dancing -12
• special effects -1
• action -3
• emotion -1

3) Do you like seeing dancers/dance routines within a music video?

• yes -26
• no -4

4) Do you prefer music videos that are realistic or non-realistic?

• realistic -23
• non-realistic -3
• don't care -4

5) Do you prefer a narrative or performance driven music video?

• performance -21
• narrative -4
• both -5

6) How long do you expect music videos to last?

• 2 minutes -1
• 3 minutes -26
• 4 minutes -2
• 5 minutes -1

5) Do you prefer an upbeat and fast music video, or a slow one?

• fast paced -25
• slow paced -3
• both -2

6) Does the video have any impact on how much you like the song itself?

• yes, always -19
• sometimes -4
• no, never -7

From the survey results (the numbers next to the answers) it brings us to a clear conclusion for our target audiences' expectations of a music video. We must ensure that it is a realistic, performance based video, with some dancing included and an upbeat rhythm throughout. We will keep these things in mind when filming and creating our music video to ensure that it appeals to our target audience.

Online poll, follow this link to vote..

I decided to create an online poll so I can see the end result and see what people want and expect from a music video.